Microsoft Surface Tension

The episode begins with the host providing updates on the EMG Radio Network and his own show, “The Technology Geek.” He talks about the podcast being pre-recorded that week, with no live callers or co-hosts. He reflects on the network’s growth, praises the work of his fellow podcasters, and shares aspirations of building a full studio to host additional shows. The host also teases upcoming guests and expresses interest in expanding his weekly content through streaming and collaborative efforts.

A major portion of the podcast is dedicated to a humorous and insightful look at branding in unexpected places—specifically how tech companies like Sony and IBM gained visibility during the O.J. Simpson trial by placing their logos prominently in the courtroom. This transitions into a discussion about Microsoft’s aggressive branding efforts with the NFL, providing Surface tablets to teams and ensuring announcers refer to them properly. Microsoft’s commitment to integrating technology on the field is explored in depth, including their investment in programming, ruggedized hardware, and media coverage strategy.

Later in the episode, the host reviews the DDP Yoga app, praising its unique features such as heart rate integration, live workouts, rewards through a point system, and personalized schedules. He considers it revolutionary for fitness tech. The episode wraps with industry news, including Xerox’s pivot toward services, Google’s approach to combat ad blockers, and declining hardware sales from companies like GoPro and Apple. The host concludes by promoting his murder mystery book “The Panogram Killer,” discussing its themes and upcoming book tour.

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